"Tre saker man ej bör säga i en debatt eller på Youtube? Fan, helvete, satan" : En tematisk analys och kvantitativ innehållsanalys av det politiska samtalet i Youtube-serien ”Partitempen”

There has been a digital transformation of the political public sphere. The political conversation is now taking place on multiple social media platforms and information is filtered through a new kind of gatekeeper, the influencer. The aim of this thesis is to describe how the public political conversation is framed in the Youtube-series Partitempen, and if deliberative discussion is taking place in the comment section. And whether the deliberative discussion is derived from the conversation in Partitempen or not. To answer the research questions two methods are used. A deductive qualiative tematic analysis, which applies the theory personlization of politics on the conversation between party leader and influencer in Partitempen. As well a content analysis based on the concept of deliberative discussion is used to research the comment section. To conclude, the conversation in Partitempen is framed around the themes in described in personalization of politics. New dimensions between themes appear by using the qualitative resarch approach. One of them is ’the role of the party leader’ which focuses on the change of private life when beeing a party leader. The other is that the ’private life is used as a benchmark for the party leaders’ own political stand. The result from the content analysis show that deliberative discussion is taking place in the comment section. The most common topic is substansive questions reagarding politics, and that those often derives from the conversation in Partitempen.